What is Digital Demand - D2©?

Digital Demand - D2© is a software that gathers and analyses the total amount of "searches" performed by global citizens for any Country, Region or City worldwide. These “global citizens” are organized into 5 diferent groups:

The software organizes the theme or “Dimension” of all searches performed by every single global citizen, and as a result can measure the appeal of each Country, Region or City.

The “Big Data” of all possible keyword combinations and searches performed by all global citizens is organized and assigned under a specific “Brandtag.” A “Brandtag” is a group of similar keywords that are searched by the global citizen. For instance, Keywords such as Beaches in Spain or Best Beaches in Spain fall under the “Brandtag” Beaches.

Each “Brandtag” is then grouped inside a specific Dimension. For instance, the “Brandtag” Beach falls inside the Tourism Dimension.

The same structure is adhered to in all other Dimensions. There are approximately 40 Brandtags per Dimension.